Social media has become a powerful platform where celebrities connect with fans and influence trends worldwide. In Nigeria, some celebrities are not just popular; they’re influential in shaping how people think, talk, and entertain themselves in 2024. This article looks at the top 10 most influential Naija celebs on social media this year.
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Table of Contents
1. Wizkid
Wizkid, the star who brought Afrobeat to the global stage, remains a powerhouse in music and social media. His Twitter and Instagram pages are always buzzing with activity, showing his music, life moments, and engagements with fans. Recently, he stirred a significant buzz with a series of tweets targeting fellow music mogul Don Jazzy, sparking discussions and widespread media coverage. Wizkid’s posts are often simple but impactful, making him a social media favorite in 2024.
2. Davido
David Adedeji Adeleke, better known as Davido, continues to capture hearts with his catchy music, philanthropic gestures, and vibrant social media presence. His Instagram is filled with snippets of his music, shots from his tours, and personal life updates that keep his fans hooked. He recently spoke on various issues affecting the music industry in his media tour interviews for ‘Timeless.’
This year, Davido has made significant strides in his career. He was nominated for three Grammy Awards, including Best Global Album for “Timeless,” highlighting his global influence in music. His album “Timeless” has been a monumental success, breaking records and being celebrated as a milestone in Afrobeats music. Moreover, Davido’s international presence has been notable with performances scheduled across the globe, including a historic show at Madison Square Garden, marking him as a pivotal figure in bringing Afrobeats to a global audience. He also headlined Raha Fest in Nairobi, celebrating African music and culture and demonstrating his commitment to promoting African artistry on the world stage.
Davido’s approachable style makes him one of the most followed and influential figures on social media. Davido’s approachable style on platforms like Instagram continues to engage a broad audience, making him one of the most followed and influential figures in the industry. His posts not only promote his projects but also give fans a personal look into his life, helping to solidify his status as a beloved music icon.
3. Burna Boy
Damini Ebunoluwa Ogulu, famously known as Burna Boy, uses his social media to reach out beyond music. He shares pieces of his music career and his stand on various social issues, making him a voice of the youth. His Instagram stories and tweets are popular, especially when he talks about music, rights, and African culture.
In 2024, Burna Boy made headlines with his performance at the Grammy Awards. It was a big deal because he was the first Afrobeats artist to perform there. He showed off his unique style and celebrated African culture on a global stage. His Instagram and Twitter were buzzing with clips from his performance and tour updates. This keeps his fans hooked and spreads his message far and wide.
4. Tiwa Savage
Tiwa Savage continues dominating social media with engaging content that spans music, personal life, and social issues. In 2024, she took a significant leap in her career by venturing into filmmaking. Tiwa Savage announced her debut as a lead actor and executive producer in the feature film “Water and Garri,” which she describes as one of her most adventurous and fulfilling projects. The film, named after her 2021 EP, has been in production for over two years and is set to release on Amazon Prime, reaching audiences in over 240 countries.
This year, Tiwa Savage’s collaboration with Simi on the song “Men Are Crazy” gained considerable attention, echoing across social media and contributing to her influential status. Her role in the new movie and her active engagement on social platforms, including sharing insights from behind the scenes and promoting her various endorsements, keep her followers captivated and enhance her impact as one of Nigeria’s most followed and influential figures.
Her involvement in the film industry not only showcases her versatility but also positions her as a cultural ambassador, bringing contemporary African stories to a global audience. This move has excited her fans and opened up new avenues for her artistic expression.
5. Don Jazzy
Michael Collins Ajereh, known as Don Jazzy, is celebrated not only for his music production but also for his engaging and humorous social media presence. In 2024, Don Jazzy made significant headlines with the major news of Universal Music Group acquiring a majority stake in his Mavin Records. This partnership is proof of the global recognition of Afrobeats and Mavin’s influential role in the industry, highlighting Don Jazzy’s leadership and strategic foresight in global music trends. Don Jazzy is also promoting new talents vigorously. He announced the upcoming album of Ayra Starr, showcasing his role in nurturing future stars.
Don Jazzy’s humor and relatable nature make him a favorite on social media. Recently, he was involved in a social media exchange where Wizkid referred to him as just an “influencer,” sparking a series of reactions online. Don Jazzy’s response and subsequent decision to unfollow Wizkid underscored his significant influence and the respect he commands within the industry.
These developments keep Don Jazzy at the forefront of not just music production but also as a key influencer in the digital realm, using his platform to promote new artists and share insights from his expansive career.
6. Falz
Folarin Falana, better known by his stage name Falz, is not only a musician but also an activist who uses his social media to blend humor with serious commentary on societal issues. Throughout 2024, Falz has been very vocal about social justice and governance, using his wide-reaching influence to spark conversations among the youth.
Falz has been recovering from knee surgery, an experience he shared openly with his followers, discussing the challenges and pain associated with his recovery. This personal glimpse into his life adds depth to his public persona, connecting with fans on a more intimate level. Beyond his health updates, Falz continues to release music that touches on societal themes. His latest track, “O Wa,” in collaboration with Tekno, showcases his ongoing commitment to blending music with messages that resonate with his audience.
Falz’s ability to maintain an influential presence on social media while actively participating in music and activism demonstrates his multifaceted role as a public figure in Nigeria. His posts not only entertain but also educate and inspire, making him a true influencer in 2024.
7. Yemi Alade
Yemi Alade has successfully used her social media to showcase her music and vibrant personality. Her posts often feature her colorful stage costumes and travel experiences, appealing to fans who look up to her as a fashion and music icon. Yemi’s lively and engaging posts make her a favorite on social platforms.
8. Mr Macaroni
Debo Adebayo, better known as Mr Macaroni, is a Nigerian comedian who has gained fame through his humorous and satirical skits on social media. Besides entertainment, Mr Macaroni uses his platform to address serious social issues and engage in activism, particularly concerning the safety and governance in Nigeria. Recently, he was vocal about the tragic incident involving the death of a student, Nabeeha Al-Kadriyar, which resulted from a kidnapping in Abuja. He expressed his frustration over the government’s failure to secure its citizens and called for immediate action to improve safety and security in the country.
Additionally, Mr. Macaroni has been vocal in defending fellow entertainment industry professionals. He made headlines for his response to Wizkid’s comments about Don Jazzy, where he emphasized the importance of respecting pioneers in the music industry who have contributed immensely to its growth and success. His defense shows his respect and support for other industry figures, reinforcing his role as more than just a comedian but a committed advocate for the entertainment community.
These actions demonstrate Mr. Macaroni’s use of his platform not only to entertain but also to educate and influence public opinion on broader social and industry-related issues. His approach ensures that his message has a wide reach, making him a true influencer in the Nigerian social media landscape in 2024.
9. Adekunle Gold
Adekunle Gold, renowned for his distinctive urban highlife music and compelling visual artistry, continues to engage deeply with his audience across various platforms. In 2024, Adekunle has been particularly active, sharing personalized and immediate updates on Snapchat through his community, “Big Fish TV.” This close-knit interaction includes exclusive behind-the-scenes content, interactive Q&A sessions, and live performances, which significantly enhance his connection with followers.
This year, Adekunle Gold’s social media presence was notably vibrant due to several key activities. He embarked on a North American tour titled “Tequila Ever After,” highlighting his global reach and the enthusiastic reception from international audiences. Additionally, he released a new single “The Life I Choose,” which reflects his journey and personal choices, resonating deeply with his followers. Through these updates, Adekunle Gold not only keeps his audience entertained but also closely connected to his artistic journey, making him a standout social media influencer among Naija celebs this year .
His commitment to social causes was evident when he dedicated performances to sickle cell survivors, sharing his personal journey with the condition and encouraging resilience among those affected. This act of solidarity was not only inspiring but also deepened the respect and admiration of his audience.
These activities not only underscore his status as a standout influencer in the music industry but also highlight his ability to resonate and connect with audiences both on and off the stage. creative versatility and genuine personality, making him a standout social media influencer among Naija celebs this year.
10. Tacha
From a reality TV star to a powerhouse on social media, Natasha Akide, popularly known as Tacha, has effectively leveraged her platform to launch several successful business ventures and secure lucrative brand endorsements in 2024. Known for her bold and outspoken nature, she uses her influence to connect deeply with her followers, who are affectionately known as Titans, and to speak out on issues she is passionate about. This approach has drawn in a large following that admires her courage and directness.
In recent times, Tacha has been vocal about various societal issues, earning both praise and criticism. She made headlines for her strong stance on selective outrage concerning bullying, pointing out the hypocrisy in public reactions to such incidents. Moreover, her controversial take on relationships and fidelity has sparked widespread discussions across social media platforms.
Tacha continues to expand her influence by engaging in meaningful dialogues about social norms and personal integrity, reinforcing her position as a significant influencer in the Nigerian social media landscape. This ongoing engagement ensures she remains relevant and resonates with a broad audience who follow her for entertainment and insightful commentary.
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In Closing
These celebrities are not just stars in their fields; they are leaders on social media, shaping how Nigerians engage with content online. Their influence is seen in their ability to attract millions of followers who listen, watch, and react to their posts daily. The impact of social media in 2024 is significant, and these celebrities are at the forefront, making waves with each post they share.