A couple of weeks ago, Niantic Lab’s Pokémon GO achieved 100 million downloads on the Google Play Store, which could mean that the true figure for the augmented reality gaming app is likely close to double that figure, when the other app stores are counted.
Given that the Pokémon GO download numbers didn’t look like going down or even leveling off, it seemed that Nintendo may have already addressed the short attention spans of gamers who tend to move over to other apps after the initial hype dies down.
However, latest figures for the app which have been released by the likes of Axiom Capital Management, SurveyMonkey, Sensor Tower and Google Trends point to the download numbers of the app (as well as time spent on it) are going down. Nintendo suffered a similar fate after its Miitomo app failed to hold on to its popularity last year and it will be interesting to see if the app will suffer the same in the long run.
According to Axiom Capital Management, while daily active users of Pokemon GO peaked at close to 45 million in the middle of July, the number went down to just over 30 million in just a month.
The game’s engagement has also come down a lot from a spectacular 100% in the first week of July to less than 60% in the middle of August.