Browsing Category

Marketing

6 posts

Our digital marketing category prompts a number of different conversations from digital trends, to marketing innovation and best practices.

We balance the scale between the importance of technical and results-driven marketing, and creative campaigns, and work to highlight everything in between through our posts.

From strategy, design, and marketing, to the website and mobile app development, you can find it all here.

Subcategories

SEO

A Step By Step Guide To Integrate TikTok Into Your Digital Marketing Strategy

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A Step By Step Guide To Integrate TikTok Into Your Digital Marketing Strategy

byAgboola Sodiq
December 1, 2020

TikTok TikTok is the fastest growing social media platform worldwide. It is simple to use, exciting, and above…

Google

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Top 10 Most Visited Websites in Nigeria 2020

byOluwaseun Sanni
October 26, 2020

Top 10 Most visited websites in Nigeria How do Nigerian websites compete with foreign websites in term of…

Tacha, Aproko Doctor and 10 other Influencers who made it to the #YNaijaPowerList 2020

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Tacha, Aproko Doctor and 10 other Influencers who made it to the #YNaijaPowerList 2020

byOmoleye Omoruyi
August 6, 2020

Youth-oriented platform and one of Nigeria’s biggest media platforms, YNaija, recently published the 9th edition of its YNaija…

The Power of Storytelling - The Pastor Adeboye Example

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The Power of Storytelling – The Pastor Adeboye Example

byOluwaseun Sanni
May 30, 2020

So I went to church the other day – online. That’s thanks to the stay at home order…

SEO (Search Engine Optimization) is Important for Online Marketing. Here is Why.

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SEO (Search Engine Optimization) is Important for Online Marketing. Here is Why.

byAgboola Sodiq
January 30, 2020

If you have ever executed a marketing campaign online or is just about to start, it’s important to…

SEO Guide for 2019

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A Quick SEO Guide for 2019

byOluwaseun Sanni
September 24, 2019

What is SEO? Why is SEO important? What are the types of SEO? How long before I start…

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.pk-list-styled:not(:first-child),.pk-list-positive:not(:first-child),.pk-list-negative:not(:first-child){margin-top:1.5rem}.pk-list-styled:not(:last-child),.pk-list-positive:not(:last-child),.pk-list-negative:not(:last-child){margin-bottom:1.5rem}.pk-list-styled li:not(:first-child),.pk-list-positive li:not(:first-child),.pk-list-negative li:not(:first-child){margin-top:.5rem}ol.pk-list-styled ul>li:not(:first-child),ol.pk-list-styled ol>li:not(:first-child),ul.pk-list-styled ol>li:not(:first-child),ul.pk-list-styled ul>li:not(:first-child){margin-top:.25rem}@media (max-width:767.98px){}

.pk-inline-posts:not(:last-child){padding-bottom:40px;margin-bottom:3rem;border-bottom:1px #e9ecef solid}.pk-inline-posts:not(:first-child){padding-top:40px;margin-top:3rem;border-top:1px #e9ecef solid}.pk-inline-posts-container .pk-post-inner:not(:last-child){margin-bottom:1.5rem}.pk-inline-posts-container article:not(:first-child){margin-top:40px}@media (min-width:576px){.pk-inline-posts-template-list .pk-post-inner:not(:last-child){margin-bottom:0}}@media (min-width:576px){.pk-inline-posts-template-grid article:nth-child(-n+2){margin-top:0}.pk-inline-posts-template-grid[data-columns="1"]{-webkit-box-orient:vertical;-webkit-box-direction:normal;-ms-flex-direction:column;flex-direction:column}.pk-inline-posts-template-grid[data-columns="1"] article{-webkit-box-flex:0;-ms-flex:0 0 100%;flex:0 0 100%;max-width:100%}.pk-inline-posts-template-grid[data-columns="1"] article:not(:first-child){margin-top:40px}}@media (min-width:1200px){.pk-inline-posts-template-grid[data-columns="3"] article{-webkit-box-flex:0;-ms-flex:0 0 33.3333333333%;flex:0 0 33.3333333333%;max-width:33.3333333333%}.pk-inline-posts-template-grid[data-columns="3"] article:nth-child(-n+3){margin-top:0}.pk-inline-posts-template-grid[data-columns="4"] article{-webkit-box-flex:0;-ms-flex:0 0 25%;flex:0 0 25%;max-width:25%}.pk-inline-posts-template-grid[data-columns="4"] article:nth-child(-n+4){margin-top:0}}

.pk-instagram-feed{--pk-instagram-a-color:inherit;--pk-instagram-info-color:#000;--pk-instagram-name-a-color:inherit;--pk-instagram-number-color:#000;--pk-instagram-data-color:rgba(255,255,255,.9);--pk-instagram-link-opacity:rgba(0,0,0,.5);--pk-instagram-name-font-size:.875rem;--pk-instagram-counters-font-size:80%;--pk-instagram-number-font-size:.875rem;--pk-instagram-number-font-weight:700;--pk-instagram-meta-font-size:14px}.pk-instagram-header{margin-bottom:1.5rem}.pk-instagram-container{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}.pk-instagram-info a{color:var(--pk-instagram-a-color)}.pk-instagram-username{color:var(--pk-instagram-info-color);margin-top:0;margin-bottom:0;word-break:break-all}.pk-instagram-name{font-size:var(--pk-instagram-name-font-size);word-break:break-all}.pk-instagram-name a{color:var(--pk-instagram-name-a-color)}.pk-instagram-counters{display:-webkit-box;display:-ms-flexbox;display:flex;margin-top:1rem;font-size:var(--pk-instagram-counters-font-size)}.pk-instagram-counters .counter+.counter{margin-left:.5rem}.pk-instagram-counters .number{color:var(--pk-instagram-number-color);font-size:var(--pk-instagram-number-font-size);font-weight:var(--pk-instagram-number-font-weight)}.pk-instagram-footer{display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;justify-content:center;margin-top:1rem}.pk-instagram-footer .pk-instagram-btn{display:block;width:100%}.pk-instagram-items{display:-webkit-box;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap}.pk-instagram-item{display:block;position:relative}.pk-instagram-item:after{position:relative;padding-bottom:100%;display:block;height:0;z-index:0;content:''}.pk-instagram-link img{display:block;width:100%;height:100%;-webkit-transition:0.25s;transition:0.25s;-o-object-fit:cover;object-fit:cover;-webkit-backface-visibility:hidden;backface-visibility:hidden}.pk-instagram-link{position:absolute;display:block;border:none;top:0;left:0;width:100%;height:100%;overflow:hidden;-webkit-box-shadow:none;box-shadow:none}.pk-instagram-link:before{background:var(--pk-instagram-link-opacity);position:absolute;width:100%;height:100%;top:0;left:0;opacity:0;content:'';-webkit-transition:0.25s;transition:0.25s;z-index:2}.pk-instagram-link:hover{-webkit-box-shadow:none;box-shadow:none}.pk-instagram-link:hover:before{opacity:1}.pk-instagram-link:hover img{-webkit-transform:scale(1.1);transform:scale(1.1)}.pk-instagram-columns-2 .pk-instagram-item{-webkit-box-flex:0;-ms-flex:0 0 50%;flex:0 0 50%}.pk-instagram-size-auto .pk-instagram-items{margin-left:-5px;margin-right:-5px}.pk-instagram-size-auto .pk-instagram-items .pk-instagram-item{margin:5px}.pk-instagram-size-auto.pk-instagram-columns-2 .pk-instagram-item{-webkit-box-flex:0;-ms-flex:0 0 calc(100% / 2 - 10px);flex:0 0 calc(100% / 2 - 10px)}@media screen and (-ms-high-contrast:active),(-ms-high-contrast:none){.pk-instagram-size-auto .pk-instagram-items{margin:0}.pk-instagram-size-auto .pk-instagram-items .pk-instagram-item{margin:0}.pk-instagram-size-auto.pk-instagram-columns-2 .pk-instagram-item{-webkit-box-flex:0;-ms-flex:0 0 50%;flex:0 0 50%}}

@-webkit-keyframes loader-rotate{0%{-webkit-transform:rotate(0);transform:rotate(0)}100%{-webkit-transform:rotate(360deg);transform:rotate(360deg)}}@keyframes loader-rotate{0%{-webkit-transform:rotate(0);transform:rotate(0)}100%{-webkit-transform:rotate(360deg);transform:rotate(360deg)}}

.pk-lazyload{--pk-lazyload-background:#ced4da}.pk-lazyload{background-color:var(--pk-lazyload-background)}.pk-lazyload.pk-lqip{-webkit-filter:blur(20px);filter:blur(20px);-webkit-clip-path:inset(0 0 0 0);clip-path:inset(0 0 0 0);-webkit-transition:0.25s -webkit-filter linear;transition:0.25s -webkit-filter linear;transition:0.25s filter linear;transition:0.25s filter linear,0.25s -webkit-filter linear}.pk-lazyload.pk-lazyload-unstyled{background-color:transparent;-webkit-animation:none;animation:none}@-webkit-keyframes animate-gradient{0%{background-position:0% 50%}50%{background-position:100% 50%}100%{background-position:0% 50%}}@keyframes animate-gradient{0%{background-position:0% 50%}50%{background-position:100% 50%}100%{background-position:0% 50%}}

button::-moz-focus-inner{padding:0;border:0}

.pk-subscribe-form-wrap{--pk-subscribe-with-bg-color:#FFF;--pk-subscribe-with-bg-elements-color:#FFF;--pk-subscribe-heading-font-size:1.25rem;--pk-subscribe-privacy-font-size:80%}.pk-subscribe-form-wrap{position:relative}.pk-subscribe-form-wrap .pk-input-group{display:-webkit-box;display:-ms-flexbox;display:flex}.pk-subscribe-form-wrap .pk-font-heading{font-size:var(--pk-subscribe-heading-font-size)}.pk-subscribe-form-wrap .pk-privacy{margin:1rem 0 0;font-size:var(--pk-subscribe-privacy-font-size)}.pk-subscribe-form-wrap .pk-privacy label{margin-bottom:0;cursor:pointer}.pk-subscribe-form-wrap .pk-privacy input[type="checkbox"]{margin-right:.5rem}.pk-subscribe-form-wrap .pk-privacy a{border:none;text-decoration:underline}.pk-subscribe-form-wrap .pk-privacy a:hover{text-decoration:none}.pk-subscribe-with-name .pk-input-group input[type="text"]{width:100%}

@-webkit-keyframes pk_pin_it_show{0%{opacity:0}100%{opacity:1}}@keyframes pk_pin_it_show{0%{opacity:0}100%{opacity:1}}

.pk-scroll-to-top{--pk-scrolltop-background:#a0a0a0;--pk-scrolltop-icon-color:#FFF;--pk-scrolltop-opacity:1;--pk-scrolltop-opacity-hover:.7}.pk-scroll-to-top{background:var(--pk-scrolltop-background);display:none;position:fixed;left:-9999px;bottom:2rem;opacity:0;-webkit-transition:opacity 0.25s;transition:opacity 0.25s}.pk-scroll-to-top.pk-active{opacity:var(--pk-scrolltop-opacity);left:auto;right:2rem}.pk-scroll-to-top:hover{opacity:var(--pk-scrolltop-opacity-hover)}.pk-scroll-to-top .pk-icon{display:block;padding:.6rem;color:var(--pk-scrolltop-icon-color);line-height:1;-webkit-transition:opacity .2s ease;transition:opacity .2s ease}@media (min-width:760px){.pk-scroll-to-top{display:block}}

.pk-share-buttons-layout-default .pk-share-buttons-item:nth-child(-n+2){-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1}.pk-share-buttons-layout-default .pk-share-buttons-item:nth-child(n+3) .pk-share-buttons-title{display:none}.pk-share-buttons-layout-default .pk-share-buttons-item:nth-child(n+3) .pk-share-buttons-label{display:none}.pk-share-buttons-scheme-simple-light .pk-share-buttons-item,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-item,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-item{margin-right:.25rem}.pk-share-buttons-scheme-simple-light .pk-share-buttons-item:last-child,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-item:last-child,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-item:last-child{margin-right:0}.pk-share-buttons-scheme-simple-light .pk-share-buttons-link,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-link,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-link{background:var(--pk-share-simple-light-link-background);padding:0;height:initial}.pk-share-buttons-scheme-simple-light .pk-share-buttons-link:hover .pk-share-buttons-count,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-link:hover .pk-share-buttons-count,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-link:hover .pk-share-buttons-count{color:var(--pk-share-simple-light-link-hover-color)}.pk-share-buttons-scheme-simple-light .pk-share-buttons-twitter .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-twitter .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-twitter .pk-share-buttons-link:hover{color:#00aced}.pk-share-buttons-scheme-simple-light .pk-share-buttons-facebook .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-facebook .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-facebook .pk-share-buttons-link:hover{color:#3b5998}.pk-share-buttons-scheme-simple-light .pk-share-buttons-instagram .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-instagram .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-instagram .pk-share-buttons-link:hover{color:#675144}.pk-share-buttons-scheme-simple-light .pk-share-buttons-fb-messenger .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-fb-messenger .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-fb-messenger .pk-share-buttons-link:hover{color:#0084ff}.pk-share-buttons-scheme-simple-light .pk-share-buttons-xing .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-xing .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-xing .pk-share-buttons-link:hover{color:#006567}.pk-share-buttons-scheme-simple-light .pk-share-buttons-linkedin .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-linkedin .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-linkedin .pk-share-buttons-link:hover{color:#007bb6}.pk-share-buttons-scheme-simple-light .pk-share-buttons-pinterest .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-pinterest .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-pinterest .pk-share-buttons-link:hover{color:#cb2027}.pk-share-buttons-scheme-simple-light .pk-share-buttons-stumbleupon .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-stumbleupon .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-stumbleupon .pk-share-buttons-link:hover{color:#eb4823}.pk-share-buttons-scheme-simple-light .pk-share-buttons-whatsapp .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-whatsapp .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-whatsapp .pk-share-buttons-link:hover{color:#29a628}.pk-share-buttons-scheme-simple-light .pk-share-buttons-telegram .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-telegram .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-telegram .pk-share-buttons-link:hover{color:#2ca5e0}.pk-share-buttons-scheme-simple-light .pk-share-buttons-line .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-line .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-line .pk-share-buttons-link:hover{color:#25af00}.pk-share-buttons-scheme-simple-light .pk-share-buttons-viber .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-viber .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-viber .pk-share-buttons-link:hover{color:#7b519d}.pk-share-buttons-scheme-simple-light .pk-share-buttons-pocket .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-pocket .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-pocket .pk-share-buttons-link:hover{color:#ef4056}.pk-share-buttons-scheme-simple-light .pk-share-buttons-messenger .pk-share-buttons-link:hover,:not([class*="is-style-"])>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-messenger .pk-share-buttons-link:hover,.is-style-pk-share-buttons-simple-light>.pk-share-buttons-scheme-gutenberg-block .pk-share-buttons-messenger 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